The brand we remember is the brand we buy.
The average person only needs a new dishwasher once every ten years. When they enter that once-per-decade buying cycle, what brand or business will they remember? That’s where they are most likely to buy it. If you want to be that brand, you need to be constantly building top-of-mind awareness with strategic marketing over the course of years.
There are no shortcuts. The brand we remember is the brand we buy. Brand with us.
